Decision-maker contact

Protect Hoiho Penguins: Ensure Safe Passage

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What you need to know

The hoiho, or yellow-eyed penguin, is a taonga species and national icon – so important that it appears on our five-dollar note. Yet this rare species is on the brink of extinction, facing a deadly mix of threats including fishing bycatch, starvation, disease, and the impacts of climate change. There are now fewer than 150 breeding pairs remaining in mainland New Zealand.

Without urgent action, we will lose the hoiho to extinction in the next few years.

Credit: Bob Zuur
Credit: Bob Zuur
Credit: Bernard Spragg
Credit: Paul Stewart

The Government has put in place a temporary fishing ban around the Otago Peninsula during breeding season – a welcome but limited step – and Ministers are currently deciding on longer-term protections to reduce the threat of bycatch. You can read WWF-New Zealand’s submission to the Government here. Unfortunately, these steps do not go far enough to halt the northern hoiho’s steep decline. WWF-New Zealand and the Yellow-eyed Penguin Trust are calling for the strongest possible measures to save this endangered penguin.

We owe it to future generations to ensure the hoiho survives.

Campaign goals

Raise Awareness

as the hoiho could go extinct in just years – and many New Zealanders don’t even realise that it is in trouble.

Grow Momentum

to build public support for the hoiho now so that we can take action when it matters most.

Secure Protections

to show Ministers widespread public concern to help establish lasting safeguards for the hoiho.

Why your voice matters

The mainland hoiho population is on the brink of extinction.

Raising your voice now will help secure stronger protections, ensuring this nationally cherished penguin can thrive in the wild for generations to come.

What happens next?

Your message will go directly to Prime Minister Christopher Luxon, Minister Shane Jones, Minister Tama Potaka, and other Members of Parliament. 

By taking this quick action, you’re helping put decisive pressure on leaders to protect the hoiho – before it’s too late.

Lou Sanson
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